Novi Sad has three large shopping malls, as well as countless smaller stores sprinkled around the city.

In the streets in the city center you will discover wonderful small boutiques where you can find some of the top pieces of clothing and footwear.

Big Cee Mall

trzni centar big novi sad


One of the most popular and without reservation, we can say the most visited mall is TC BIG CEE in Novi Sad. Conveniently located, whether you are coming from the highway, or whether you are coming from the city, it is very easy to find.

There is even a bus (number 17) that goes from the city center to BIG. A handful of shops, people, and fun activities for all ages make this mall very popular.

If shopping is not your strong suit, we highly recommend you check out cafes and fast food restaurants that are located on the first floor of the shopping center, while outside of the mall in an integral part of the complex is one of the most modern cinemas in our country.

More info:


Sentandrejski put 11

Merkator Mall

trzni centar mercator novi sad

This mall has numerous boutiques, cafes, bookstores, but also a large supermarket where you can buy all the groceries you need.

It is also conveniently located in the city, so that if you’re not a fan of walking, wherever you’re coming from this mall will not be far away.

More info: TC Merkator


Bulеvar oslobođenja 102

Sad Novi Bazaar Mall

trzni centar bazar novi sad

In the heart of Novi Sad, at the beginning of the pedestrian zone, this mall has for years constituted an inevitable place for shopping and eating.

It spreads on 4 levels, and within the building next to the boutiques you can find a playhouse, supermarket, hairdresser, manicure, coffee bar, and a fitness center.

At the top of the mall there is a coffee shop and a restaurant, “Giardino” that transforms into a nightclub when the sun sets. The helpful staff and a spectacular view from the top of the city certainly will not leave you indifferent.

More info: TCBazar


Bulevar Mihajla Pupina 1

Zmaj Jovina & Dunavska streets

Zmaj Jovina Street, has changed its name many times but has always been considered the main street of the city. It is located in the center of Novi Sad in the pedestrian zone.

Zmaj Jovina ulica Novi Sad
Zmaj Jovina ulica

Zmaj Jovina Street is riddled with history intertwined with modern lifestyle. Houses, which are now mostly boutiques, cafes and bookstores are in the baroque or neo-Renaissance style. In addition to every house there are small passages that are filled with boutiques and cafes.

At the end of Zmaj Jovina street, turn right and enter the Dunavska Street, which is also intertwined with history and modernism. There are many shops both for ladies as well as the male part of the population, and for children there are some of the most famous pastries shop in Novi Sad.

Dunavska ulica novi sad
Dunavska ulica

Given that these two streets are in the pedestrian zone, street musicians an indispensable part of the daily culture, but aside for all the fun, you can also shop for souvenirs.

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